Communication audit

In which way do customers wish to be communicated - through email, social media, websites, advertising, mail shots, telephone calls, representative calls, newsletters, demonstrations etc.

Communication audit

There are many ways of keeping in touch with your customers and it is crucial that suppliers understand customer habits and preferences in this regard.  Through a communication audit research - asking customers in which way do they wish to be communicated makes a lot of sense when trying to firm-up customer relations.