Market profiling

Markets have size and shape but they are dynamic – constantly changing; constantly on the move.  Markets are defined by their size as determined by the demand for products and services.  

Market Profiling Service

They are also defined by the suppliers – competitors who jostle and fight for market share. Markets grow or shrink dependent on demand which is, in turn, driven by technology, fashion, traditions, consumer behaviour and a myriad other factors.  Suppliers need to clearly understand how the markets function and how they are structured - to identify competitors and their activities, pricing, trends, problems, threats and challenges etc.  Market research can provide a view of the market to allow market strategies to be formulated.