Overview of country business environment

Socio-economic profile - What makes the country tick? Gross domestic product (GDP), market sectors, population, financial structures, growth, market sectors etc.

Market Research for South Africa

Each country has its own particular and peculiar “DNA” that allows certain industries to thrive and causes others to fail. Countries compete much as companies compete.   Some win and some loose; consequently, it is the understanding of the socio economic structure of a country that offers possibilities to suppliers for their products and services.  Before entering a country, suppliers need to know what they are in for.  What their likely success will be; what barriers they will face in the form of competitors and legal hurdles.  Market research can uncover and unravel the complex market structures and point to opportunities.