Market Research Services

Price elasticity

Price elasticity is a measure to show the responsiveness of the quantity demand for a product or service to a change in its price.  Or expressed in another way - By how much can prices increase before losing customers and how will sales be effected?

Communication audit

In which way do customers wish to be communicated - through email, social media, websites, advertising, mail shots, telephone calls, representative calls, newsletters, demonstrations etc.

Corporate image

In simple language we can call it the opinion temperature of a company.  The opinion temperature is in fact a composite of all the experiences, impressions, beliefs, feelings and knowledge that people have of your company.

Locating business partners and representation

Profiling and short listing of likely business partners and distributors – often a requirement of foreign suppliers.  Market research can identify local partners who are already in the business and know their way around the market.

Market intelligence

Know your competition!  Competitor activity, turnover, distribution, product range, pricing, strengths and weaknesses are all important aspects of your market that you need to be familiar with.

Buyer and specifier behaviour

Buying patterns, demographics, perceptions, considerations for choosing your product and other factors need to be identified.  You don’t only need to know what is happening but also why it is happening.  

New product and service acceptance

Suppliers wish to redesign or launch new products or services, but how successful will the products be?  To what extent are these changes likely to impact on the demand for the products?

Gap analysis

Extent that suppliers are meeting or failing to meet customer expectations.  A further step in measuring performance is to measure the gap (the difference) between customer expectations and supplier performance.

Supplier performance

Having ranked customers’ expectations, the supplier needs to measure, through marketing research, how he and his competitors stack up against the expectations.  

Customer expectations

Customers have many expectations when dealing with a supplier.  Expectations range from “hard” facts such as product specifications and price to “soft” issues such as service.

Awareness and dealings with suppliers

Customers are usually aware of several suppliers of particular products and services that they need.  They choose to deal with one or a few of these suppliers.

Market growth

Growth is essential to any business.  Markets grow or shrink.  Markets reach maturity and stagnate unless new markets are found.  Companies grow by increasing their share of the market “cake” or by growing the “cake”.

Market segmentation

How can a product be made more attractive for a particular market sector?  A study of what customers in particular sectors of the market need can lead to a change in the product design, specification or formulation to better suit a particular type of customer.  

Market strategies

Formulation and implementation of market strategies.  Information on the nature and structure of markets is necessary in order to formulate marketing strategies.  

Market profiling

Markets have size and shape but they are dynamic – constantly changing; constantly on the move.  Markets are defined by their size as determined by the demand for products and services.  

Overview of country business environment

Socio-economic profile - What makes the country tick? Gross domestic product (GDP), market sectors, population, financial structures, growth, market sectors etc.