South African market for truck weighbridges

A feasibility study on behalf of an Israeli company with a unique truck weighing system wishes to enter the market in South Africa. The market research survey analysed the market identifying current weigh bridge suppliers and arrived at an estimate of demand.

It also identified particular sectors using weigh bridges and importance of the sectors. The survey established market growth, market shares of weigh bridge suppliers, problems in marketing, product range offered, pricing of key products, opportunities and threats, trends in the market and barriers to market penetration for a new supplier. Key to the survey was to measure likely migration to the new product by existing and new weighbridge users.