South African market for fabric and surface care chemicals

An Indian chemical supplier identified South Africa as a high growth market and was drawing up a marketing strategy for the South African market. It required a better understanding of the Fabric & Surface Care market to prepare its marketing plan.

The survey covered size and growth rate, major brand owners, their market shares, growth rates & major product categories, key raw materials by brand owners, suppliers of raw materials, value chain for select important segments and various other issues.